When you’ve spent the last hundred years rethinking, innovating and designing the best toilet paper around, you might expect a funny stare or two—and that’s okay.

After all, while some may find our keen attention to detail a little obsessive, we wouldn’t have it any other way. Because the fact is, we know all those tiny details really matter to the (equally enthusiastic) people who choose our toilet paper. That’s why we’ve crafted Quilted Northern Ultra Plush toilet paper with your needs in mind. Every roll of our toilet paper gives you three soft, cushiony and absorbent layers that deliver the ultimate comfort, while still offering a septic-safe solution. Plus, we’ve meticulously designed it with a pattern crafted to look great in your bathroom.

When it’s all said and done, we know the painstaking process of getting it just right means creating a great experience for you. And in our eyes, that’s all that counts.